At last I’ve got into a really interesting project that has consumed my time at work this week. It beats the usual round of pointless meetings and corporate strife to work as part of project team on a worthy cause. Attention this week has been on a campaign to address NZ’s darkest secret – family violence.
It’s brought me back on contact with the suits, creatives and assorted hangers on within advertising agencies and most importantly exposed me to the full range of options for morning and afternoon tea that kiwi hospitality can offer. In short it’s been fun!
OK so it might be in a wierd and twisted sort of way but professionally speaking you can’t beat it within NZ to part of the latest “social marketing campaign”. The closest thing to this that has happened in the UK is the NSPCC Full Stop campaign.
As always with things kiwi we’ve been battling with the middle ground and trying to come up with a solution that will be agreed by over 25 assorted organisations working to prevent family violence. Can’t have any tall poppies in kiwi land showing their colours and towering over others . So, I suspect we’ll end up with a compromise campaign than will have limited impact on the bottom line of stats which are grim reading (9 domestic deaths over the holiday period, 3 more than happened last year).
Whilst I’ve been closested with the great and good of the communications world this week, MT has kept his usual view that any muppet can do marketing and after a cursery look at the prized proposals he has voted for the best campaign. Good to have him supporting my work so closely.
Whilst this professional euphoria has been nice whilst it’s lasted I am back to base next week and the usual round of high jinks. Still, it’s only 35 weeks to go till I can work on fun things every day – and wouldn’t that be better and sitting around being miss piggie in the muppets.